Case Study
The Shiloh - Wedding & Event Venue
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The Shiloh, located in Lowgap, North Carolina, is a stunning wedding and event venue nestled in the foothills of the Blue Ridge Mountains. With 83 acres of breathtaking landscape, a spacious farmhouse, and a newly constructed event building, The Shiloh provides a serene and modern space for weddings and private events. The picturesque mountain views and natural surroundings make it a sought-after destination for couples looking to escape into nature for their special day.
Client Overview
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As a busy venue with frequent events, The Shiloh needed a way to expand their social media reach, keep their audience engaged, and manage the digital organization of photographer galleries and vendors for each wedding. This behind-the-scenes work was taking up valuable time and effort that could be better spent serving clients. The Shiloh’s goal was to enhance their online presence while ensuring the business ran smoothly without the hassle of managing content creation and gallery organization.
The Challenge
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For The Shiloh, partnering with MerMacMedia provided them with the tools and expertise to enhance their online presence, engage their audience, and streamline the digital side of their business. As a result, they were able to focus on what they do best—creating unforgettable events in a beautiful setting. At MerMacMedia, we believe that when our clients succeed, we succeed, and The Shiloh is a shining example of that.
The Results
What We Did
MerMacMedia partnered with The Shiloh to provide a comprehensive solution that included:
Social Media Management & Content Creation: We took over the venue’s social media accounts, creating high-quality posts and reels that matched The Shiloh’s aesthetic and brand voice. Our goal was to reach both current followers and new audiences, showcasing the beauty of the venue while engaging with potential clients.
Digital Organization: Managing photographer galleries and keeping track of vendors was a challenge for The Shiloh. We organized all galleries and vendor information in a detailed spreadsheet, ensuring every wedding had the proper credits for photographers and vendors. This relieved The Shiloh of the task of keeping track of multiple galleries and making sure the right people were recognized in every post.
The Results
MerMacMedia's approach delivered impressive results for The Shiloh:
Increased Social Media Engagement: By using engaging reels and visually appealing posts, we expanded The Shiloh’s reach to new audiences while keeping their current followers engaged. This led to a notable increase in followers, interactions, and inquiries for event bookings.
Streamlined Operations: Our digital organization of galleries and vendors allowed The Shiloh to focus on their clients without worrying about the details of social media credits. The structured spreadsheet was especially helpful for keeping track of which vendors and photographers were involved in each event, simplifying the process of giving proper recognition.
Client Feedback
The Shiloh saw positive results not only in their social media analytics but also in the overall workflow. The business owners were thrilled with how the organizational system lightened their workload, and they were happy to see their online presence grow.